You can apply online through the official website. Admission is based on academic merit or scores from recognized entrance exams.
About Programme
Apex University's BBA in Marketing is designed to equip students with a strong foundation in core marketing principles and strategies. This comprehensive program covers essential topics such as brand management, consumer behavior, market research, advertising, sales management, and strategic marketing. Students gain practical insights into developing marketing plans, managing product life cycles, conducting competitor analysis, and crafting persuasive promotional strategies. The curriculum is structured to meet the dynamic needs of today's business world, preparing graduates for diverse career opportunities in FMCG companies, retail firms, advertising agencies, and corporate marketing departments.
Course Details
Eligibility Criteria
Passed in 10+2 or its equivalent examination in any stream conducted by a recognized Board / University / Council obtained at least 50% for General ,45% for SC, ST, OBC & SBC
Fees Per Semester
55000/-
Duration / Schedule
3 Years (6 Semesters)
Seat Metrix
50% CUET and 50 % AUCET
SCHOLARSHIP AVAILABLE
Scholarship up-to 10 Lacs available for meritorious students
Check Eligibility
Programme Structure
Programme Objectives
BBA in Marketing Program
The BBA in Marketing program at Apex University is designed to provide students with a thorough understanding of core marketing concepts and strategies. The curriculum covers key areas such as brand management, consumer behavior, advertising, market research, sales management, and strategic marketing. Students learn how to develop effective marketing plans, analyze market trends, manage customer relationships, and execute promotional campaigns. The program also emphasizes real-world application through projects and internships, preparing students for diverse career opportunities in the competitive marketing landscape.
Program Objectives:
- Establish a Strong Foundation in Marketing Principles: Provide in-depth knowledge of traditional and modern marketing concepts.
- Develop Competence in Market Research and Analysis: Train students to collect, interpret, and use market data effectively.
- Enhance Skills in Advertising, Branding, and Promotions: Equip students to create impactful marketing strategies and campaigns.
- Foster Strategic Thinking in Sales and Customer Relationship Management: Prepare students to drive business growth through effective sales planning and CRM.
- Encourage Creative Thinking in Marketing Communication: Promote innovative approaches to connect with target audiences.
- Prepare Students for Careers Across Various Industries: Enable graduates to pursue roles in FMCG, retail, advertising, services, and more.
- Provide Practical Experience Through Live Projects and Internships: Offer hands-on exposure to real-world marketing environments.
Course USPs
The BBA in Marketing offers a cutting-edge curriculum that blends theory with practical experience. Students gain proficiency in various marketing tools and strategies, ensuring they are ready for real-world challenges. With a focus on industry trends and technological advancements, this program provides a strong foundation in modern marketing practices.
Career Opportunities
Frequently Asked Questions
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1. How can I apply for the program?
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2. Are there scholarships available for this program?Yes, scholarships are offered based on academic performance, entrance exam results, and financial need.
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3. How can I apply for a scholarship?You can apply for scholarships during the admission process. Ensure that you provide all required documents, including entrance test scores, academic records, and any other necessary certifications.
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4. Is there a management quota or direct admission available?Apex University primarily admits students through AUCET and CUET. However, for details about specific admission pathways, you may contact the admissions office.
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5. What facilities are available for students at Apex University?Apex University provides state-of-the-art labs, a fully equipped library, modern classrooms, sports facilities, and hostel facility.
Placement Highlights
38LPA
Highest Package
10LPA
Avg. Package
14k+
Total Placements
700+
Placement Drives
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